Firdaws, the founder of LApaz
Firdaws, the founder of Lapaz
Firdaws Guessous has built a rich and diverse career, balancing academic rigor, professional engagement, and entrepreneurial creativity. A graduate of NEOMA Business School and Centrale Paris, she began her career at L'Oréal, then at Publicis, before joining organizational consulting. There, she supports major industrial groups such as Renault, EDF, Enedis, and Saint-Gobain in their transformation projects.
Firdaws Guessous has built a rich and diverse career, balancing academic rigor, professional engagement, and entrepreneurial creativity. A graduate of NEOMA Business School and Centrale Paris, she began her career at L'Oréal, then at Publicis, before joining organizational consulting. There, she supports major industrial groups such as Renault, EDF, Enedis, and Saint-Gobain in their transformation projects.
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Driven by a desire for more direct and human impact, Firdaws co-founded My Souk In The City—a platform dedicated to celebrating craftsmanship and creators from diverse cultural backgrounds.
This first entrepreneurial venture deepened her love for aesthetics, meaningful storytelling, and the desire to highlight authentic, soul-led expertise.
As her path unfolded, a core belief emerged: true balance lies in the harmony between performance and well-being.
Firdaws began training in various holistic approaches, combining personal development, embodied practices, and relational work—with self, others, and the body.
Gradually, the need to share took root—through workshops, retreats, and transformative spaces that invite each person to slow down, reconnect, and realign.
Firdaws Guessous has built a rich and diverse career, combining academic rigor, professional engagement, and entrepreneurial creativity. A graduate of NEOMA Business School and Centrale Paris, she began her career at L’Oréal, then at Publicis, before joining organizational consulting. There, she supports major industrial groups such as Renault, EDF, Enedis, and Saint-Gobain in their transformation projects.
And so, La Paz was born—a name borrowed from Spanish, evoking a gentle call to inner peace, stillness, and presence.
Each experience crafted within La Paz is designed as an inner journey—a soft, sacred pause for exploration and realignment.
A moment to return to what truly matters, and to let arise what is ready to be lived.
Driven by a desire for a more direct and human impact, she co-founded My Souk In The City, a platform dedicated to promoting craftsmanship and creators from different cultural backgrounds. This first entrepreneurial adventure already nurtures her taste for aesthetics, meaningful stories, and the desire to showcase authentic know-how.
As her journey unfolds, a deep conviction emerges: the balance between performance and well-being is essential. Firdaws then trains in various approaches blending personal development and deep work on the relationship with oneself, others, and the body. Gradually, the desire to pass on knowledge takes shape through workshops, retreats, and transformation spaces.
contact Firdaws